Though the term “blue ocean strategy” has only existed for about 15 years, the practice itself is not new. Rather, it involves exploring new markets and niches to serve by finding new uses for your current products or innovating beyond their current use. Doing so could alienate your most loyal customers. Adopting this strategy doesn’t mean that you need to abandon your core products and services. Rather than trying to beat rising levels of competition, blue ocean strategy involves finding a new niche and differentiating yourself to the point that competition is irrelevant. When your market is saturated and you’re trying to find new ways to compete, Kim and Mauborgne consider this a “Red Ocean Strategy.” Their tactics involve shifting away from the crowd and offering new value to different customers. The term refers to the fact that when there are more businesses competing for the same competitors, competition becomes more cutthroat and “bloody” - i.e., red. blue ocean strategy helps you brainstorm your own strategy for your business.īlue ocean strategy involves innovating and expanding your products and services to capture new markets in which there are substantially fewer competitors.
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Others: iPod touch (6th generation) and above Tablets: iPad Air (gen 5), iPad (gen 9), iPad mini (gen 6), iPad Pro 12.9″ (gen 5), iPad Pro 11″ (gen 3), iPad Air (gen 4), iPad (gen 8), iPad Pro 12.9″ (gen 4), iPad Pro 11″ (gen 2), iPad (gen 7), iPad Air (gen 3), iPad mini (gen 5), iPad Pro 12.9″ (gen 3), iPad Pro 11″ (gen 1), iPad (gen 6), iPad Pro 12.9″ (gen 2), iPad Pro 10.5″, iPad (gen 5), iPad Pro 9.7″, iPad Pro 12.9″ (gen 1), iPad mini 4, iPad mini 3, iPad Air 2, iPad mini 2, iPad Air (gen 1) System Memory: 256 MB RAM Big Farm: Mobile Harvest Screen Sizes (supported): 320x512px and higher Others: iPod touch 5th generation and above Tablets: iPad 2, iPad with Retina display, iPad Air, iPad mini, and iPad mini with Retina display and above We happily accept feedback about players’ experiences on mobile browsers, but cannot offer technical support at this time. 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